Daniel Remember Douglas Adams’ classic line, “So long and thanks for all the fish”? It’s a hilarious farewell to Earth by dolphins, showing us that sometimes, we must bid adieu to the old to make room for the spectacular new. That’s a lot like email marketing! You’d be surprised how often businesses cling to outdated emails, … Read more
They are everywhere these days. And have been for over a decade. They pop up on social media, in texts, and even in our emails. But why? Because they make us laugh! And guess what? You can use that same energy in your email copy to boost your engagement and conversions. Let’s dive into how … Read more
Has the online world become a screaming bazaar? It sometimes feels like we’re in a digital circus. Bright colors, flashy GIFs, bombastic headlines… chaos! But here’s a curveball—simplicity can be your secret weapon. Take this website, for example. You might see a sparse design—dodger blue headlines, some plain text, maybe an occasional image. Pretty subdued, … Read more
Found an old comic book lately? Imagine it being worth a fortune. Thoughts like that make attics exciting, right? Yeah, sometimes the most everyday things hold the biggest surprises. Take emails, for instance. They’re just digital letters, right? Quick hellos and updates. But, dig a little deeper, and there’s gold in those pixels. I’m talking … Read more
Ever struggled to resist a juicy secret? That’s your brain, choosing the path of least resistance. This concept isn’t just quirky psychology—it’s your golden ticket in email marketing. Consider Daniel Kahneman’s idea in his iconic book, “Thinking, Fast and Slow.” When I first read it I wanted to throw it across the room. It’s a … Read more
Let’s talk about Harry Styles. This guy? He’s gone from boy-band cutie to full-blown fashion icon. Feathers. Sequins. Dresses. Suits. He wears anything and makes it work. But here’s the real magic: Harry didn’t get stuck in one look. He evolved. And that’s something your email style can learn from. Lesson #1: Don’t Be Afraid … Read more
Seen Taylor Swift anywhere lately? Well… she’s everywhere. And now… she’s in the NFL? Yep, you’ve seen it. Taylor Swift’s been popping up at NFL games, hanging out with Travis Kelce. Swifties losing their minds. NFL fans scratching their heads. It’s like two worlds colliding. But here’s the real question: What can Taylor Swift and … Read more
So, ChatGPT is taking over the world, right? It’s in your newsfeed, on podcasts, even your grandma’s probably heard of it by now. People think it’s going to replace jobs—especially writing jobs like copywriting. But, here’s the thing: It won’t. At least, not if you know what you’re doing. Sure, AI is cool. It can … Read more
Sitting on a gold mine but watching the sunset? That’s exactly what it’s like when online store owners ignore their email lists. It’s like having a winning lottery ticket and never cashing it in! Seriously, what’s up with that? Imagine spending hours fishing only to throw the biggest catch back in the water. Sounds absurd, … Read more
Let’s cut to the chase. Email marketing is a powerhouse. But here’s the shocking part: most businesses aren’t using it to its full potential. The Numbers Don’t Lie Recent studies reveal that about 80% of small businesses aren’t fully leveraging email marketing. Can you believe that? It’s almost criminal. Why Are They Missing Out? So, … Read more
Alright, let’s get real for a second. Trailer Park Boys—ever heard of it? If you haven’t, you’re missing out on one of the greatest TV shows ever made. But here’s the kicker: it’s not just a show about three guys in a trailer park. Nope. It’s a treasure trove of lessons for email copywriting. Yeah, … Read more
Wanna know a secret? The fastest way to become a better writer is by copying other writers. Sounds weird, right? But it’s true. And I learned it from the man himself—Gary Halbert. You see, Gary wasn’t just a genius copywriter. He had this trick up his sleeve. A trick that turns regular writers into great … Read more
Hey there! Let’s talk about something super important… … your emails? Are they a snooze-fest? Or are they lit? If you want to connect with a younger audience, it’s time to spice things up. Using fun language and slang can make your emails pop! Let’s dive in. Why Slang Matters First off, why should you … Read more
Okay, let’s talk about Netflix for a sec. You know that feeling when you’re halfway through a series, and you’re thinking “all right, that’s enough for tonight,” and it hits you with a cliffhanger? You’re on the edge of your seat, like, “What just happened?!” You can’t help it—you click “Next Episode” faster than you … Read more
Let’s take a trip back in time. To the 1960s. Cars were big, flashy, and full of chrome. The American Dream was basically a giant Cadillac with fins. Then came a little German car. The Volkswagen Beetle. And one ad that changed everything. The ad? It was a picture of a VW Bug with one … Read more
Let me ask you a question. Ever wonder why people buy stuff they don’t really need? Like, why Karen down the street is buying her third pair of limited-edition sneakers even though she only runs to the fridge? I’ll tell you why. It’s not because the product is amazing. It’s because of how the product … Read more
Alright, let’s talk about the perfect email design. You know, the kind that makes people actually stop scrolling, open it, read it, and—get this—click on it. Sounds like a dream, right? But it’s not. It’s totally doable, once you crack the code. Lucky for you, I’m handing over the cheat sheet. 1. Subject Line: The … Read more
Ever wanted to be an email superhero? No, you don’t need a cape or a bat signal. You just need to stop writing emails that make people fall asleep faster than Benadryl. And who better to learn from than the greats? I’m talking about the superheroes. You know, the ones who save the world in … Read more
Let’s talk about goo-roos. You know, those “gurus” who pop up out of nowhere, flashing their fancy cars and telling you they’ve got the secret to making money while you sleep. Sounds great, right? But here’s the kicker: most of them are full of it. These are the folks who say, “Just send this one-size-fits-all … Read more
I’ll say it again: People love a good story. But you know what they love even more? A nightmare story. Yeah. The kind that makes you sweat a little. The kind that makes you think, “Oh man, I do not want that to happen to me.” Ever notice how disaster movies make millions? People can’t … Read more