Okay, let’s talk about Netflix for a sec.
You know that feeling when you’re halfway through a series, and you’re thinking “all right, that’s enough for tonight,” and it hits you with a cliffhanger?
You’re on the edge of your seat, like, “What just happened?!”
You can’t help it—you click “Next Episode” faster than you can say “binge-watch.”
(And you’re up till 2am again!)
What if your emails could have that same vibe?
Let’s break it down.
1. Cliffhangers Are Key
First off, cliffhangers. They’re like the secret sauce of TV shows.
You’re watching your favorite series, and just when things get intense, they cut to credits.
Now, imagine your email. You’re sharing a great story or an exciting lesson.
But instead of wrapping it up all neat and tidy, you throw in a twist.
Something like,
“But then, everything changed. I’ll tell you more in tomorrow’s email.”
Boom.
Your readers are hooked. They’re gonna be itching to open your next email.
2. Think of Your Emails as Episodes
Every good series has episodes.
They build on each other, right? Your emails should do the same.
Don’t just send out random messages. Create a series.
Start with an awesome intro. Maybe share a personal story or a big win.
Then, in the next email, dive deeper.
Each email should feel complete, but it should also tease what’s coming next.
It’s like your own little series that keeps them coming back for more.
3. Tease What’s Coming Up Next
Ever notice how shows tease the next episode?
They drop hints that make you want to watch immediately.
You can do the same in your emails.
At the end of your email, drop a little teaser.
Something like,
“Tomorrow, I’m sharing the game-changing tip that flipped my business upside down.”
Now, they’re waiting for your next email like it’s the finale of their favorite show.
4. Make It Personal
People binge-watch because they connect with the characters.
They invest in their journeys. You want your readers to feel the same way about you.
Share your stories, your struggles, and your wins.
Be real.
The more they know you, the more they’ll care about what you say.
When readers feel like they’re on this journey with you, they’ll keep coming back.
5. Give Value, but Leave Some Mystery
Here’s the trick.
Good shows give you a payoff but also keep a little mystery.
They let you feel satisfied but still leave questions hanging.
In your emails, deliver something valuable—tips, insights, stories.
But don’t spill all the beans.
Keep a little intrigue.
You want them to think,
“Wow, that was great! What’s next?”
Wrap-Up
So, how do you create emails that are as addictive as Netflix?
- Use cliffhangers to hook them.
- Structure your emails like episodes.
- Tease the next email to build excitement.
- Get personal and share your journey.
- Deliver value while keeping some mystery.
By using these strategies, you’ll have your subscribers eagerly opening your emails like they’re binge-watching the latest hit series.
Now, go ahead and turn your emails into a binge-worthy experience!
Hey, this writing is purple,
Daniel Matievich