Alright, here’s the deal: if you want people to actually read your emails, you’ve gotta make ‘em fun. And not just “fun” like a cat video… but fun like you’re sharing a secret with a friend. It’s all about storytelling. Here’s one way I do it—yes, one of many, but this one works. Really well. … Read more
Did you notice how a change of scenery boosts your mood? Suddenly, you’re the life of the party, bursting with zest. It’s like being in a new city flips a switch inside us. But why wait for a trip to feel that buzz? This phenomenon isn’t just about relaxation. It’s about breaking from the familiar. … Read more
In a world bursting at the seams with offers, everyone wears a cloak of skepticism. It makes sense, right? With just a click, you’re bombarded by the best, the biggest, the most ‘amazing’ gadgets and gizmos. But let me ask you… how often does reality match up to those flashy ads? Take it from me, … Read more
Have you had one of those days where everything goes sideways? Just when you think you’ve got all your ducks in a row, along comes something that sends them waddling off course. It’s kind of like a weird TV show, where just before the commercial break, something completely unexpected flips the script! Take email marketing, … Read more
Let’s talk about Harry Styles. This guy? He’s gone from boy-band cutie to full-blown fashion icon. Feathers. Sequins. Dresses. Suits. He wears anything and makes it work. But here’s the real magic: Harry didn’t get stuck in one look. He evolved. And that’s something your email style can learn from. Lesson #1: Don’t Be Afraid … Read more
Sitting on a gold mine but watching the sunset? That’s exactly what it’s like when online store owners ignore their email lists. It’s like having a winning lottery ticket and never cashing it in! Seriously, what’s up with that? Imagine spending hours fishing only to throw the biggest catch back in the water. Sounds absurd, … Read more
Alright, let’s get real for a second. Trailer Park Boys—ever heard of it? If you haven’t, you’re missing out on one of the greatest TV shows ever made. But here’s the kicker: it’s not just a show about three guys in a trailer park. Nope. It’s a treasure trove of lessons for email copywriting. Yeah, … Read more
Wanna know a secret? The fastest way to become a better writer is by copying other writers. Sounds weird, right? But it’s true. And I learned it from the man himself—Gary Halbert. You see, Gary wasn’t just a genius copywriter. He had this trick up his sleeve. A trick that turns regular writers into great … Read more
Ever wanted to be an email superhero? No, you don’t need a cape or a bat signal. You just need to stop writing emails that make people fall asleep faster than Benadryl. And who better to learn from than the greats? I’m talking about the superheroes. You know, the ones who save the world in … Read more
Do your emails feel like they’re lost in space? You’re definitely not alone. Many businesses battle with emails that just don’t click. Now imagine transforming that. Picture your emails, buzzing with energy, eagerly awaited by your readers. That’s the magic you’re trying to bring. Let me walk you through it— Before, your emails might be … Read more
Ever been so hooked on a book you forgot to eat? That’s Jack Reacher for you. Simple sentences, fast action. It pulls you right in, doesn’t it? And once you start, good luck stopping. Lee Child’s genius? He knows our brains crave certain things. Quick pacing, mysterious characters, and situations that get your heart pounding. … Read more
You’d think reading a book once is enough, right? Well, not “Breakthrough Advertising.” Each read brought fresh insights, like finding a new secret pathway in your favorite video game. Who knew words could do that? This book is a treasure trove, my friends. Digging deep into Eugene Schwartz’s brain, I’ve uncovered what makes people tick … Read more
Why do some tunes stick in your head? Take Eminem, for instance. His beats aren’t just catchy, they tell a story. Each song, like ‘Lose Yourself’, has layers that deliver more than just a good vibe. They communicate powerfully. It’s a bit like why I focus on certain parts of email marketing. Much like how … Read more
Thought about beating the competition with a compliment so smooth it leaves ‘em questioning their life choices? Sounds like a bit of voodoo, right? Well, sometimes, a little charm does better than brute force. Here’s the deal: everyone expects you to bash the other players in your field. But imagine flipping the script. Picture this—it’s … Read more