So, ChatGPT is taking over the world, right?
It’s in your newsfeed, on podcasts, even your grandma’s probably heard of it by now. People think it’s going to replace jobs—especially writing jobs like copywriting.
But, here’s the thing:
It won’t.
At least, not if you know what you’re doing.
Sure, AI is cool. It can spit out email copy in seconds. But guess what? The email it writes is… well… boring.
And if you want your emails to actually make money, you can’t afford boring. Let me explain why.
Emails That Make Money Aren’t Just Words
Here’s where AI misses the mark. Emails that rake in cash aren’t just slapped-together sentences. They’re strategic. They play with emotions. They use human psychology.
Let’s be real.
Do you think an AI can feel your customer’s pain points? Do you think it can really connect with them on a human level?
Nope.
AI can write. Sure. But it can’t think. It doesn’t know your customer like you do. It can’t dig into their problems or dreams or that secret thing that keeps them up at night.
And that’s why real copywriters still win. Because we know how to make people feel.
The Personal Touch Matters
Now, let’s talk about personalization. You know when you get an email, and it feels like the person actually wrote it just for you? It makes you feel special, right?
Well, that’s the magic of great copy.
AIs? Not so much.
They can fill in your name. Maybe even guess your favorite color. But it doesn’t really understand why you care about something.
Your job as a copywriter is to make the reader feel seen. Understood. Maybe even a little vulnerable. That’s something an algorithm can’t do.
Copywriting is About Pushing Buttons
Okay, picture this.
Your reader is scrolling through emails. Hundreds of them. Most? Meh. Deleted without a second thought.
But your email?
It stops them.
Why? Because it pushed a button. The right button.
Maybe it made them laugh. Or cry. Or go, “Holy crap, I need this!”
AI can’t do that.
Copywriters know how to push emotional buttons. We know the exact moment to turn on the charm or throw in a little scarcity. That perfect twist in your offer that makes people go from “Maybe…” to “Take my money!”
It’s About Telling Stories
Ever notice how people love a good story?
Whether it’s a movie, a book, or an email—stories sell.
AI can give you facts. But it can’t tell stories. At least, not the kind of stories that make your customer think, “This person gets me.”
Because stories are human.
They show struggle. They show victory. They connect. People buy from emotions, and emotions live in stories.
So, What’s the Verdict?
Will AI change the game? Sure. It’ll make things faster. Help with writer’s block, maybe. But replace copywriters?
Not a chance.
Because copywriting isn’t just about words on a page. It’s about emotion. Connection. Strategy. And honestly?
People buy from people. Not robots.
So, if you’re worried about AI stealing your job as a copywriter, relax. You’re still the boss when it comes to writing emails that sell.
But if you’re still scared…
Just write better emails than the AI. (Which shouldn’t be a problem 🙂
You’ll be fine.
May the odds be ever in your flavor,
Daniel Matievich