Let’s talk about Harry Styles.
This guy? He’s gone from boy-band cutie to full-blown fashion icon. Feathers. Sequins. Dresses. Suits. He wears anything and makes it work.
But here’s the real magic:
Harry didn’t get stuck in one look. He evolved. And that’s something your email style can learn from.
Lesson #1: Don’t Be Afraid to Change It Up
Remember early One Direction Harry? Simple T-shirts. Jeans. Pretty basic, right? Then—BAM! Suddenly, he’s rocking Gucci suits and wearing pearls.
The guy evolved.
Your emails need that too.
If you’ve been using the same old format, tone, or look for years… guess what? It might be time to shake things up. Rebranding isn’t about throwing everything out, but it’s about leveling up. Giving your emails that fresh, new “Wow” factor.
Scared to change? Don’t be.
People love surprises. Like seeing Harry in a feather boa.
Lesson #2: Stay True to Your Core (But Add Some Sparkle)
Even when Harry started experimenting with crazy outfits, he didn’t stop being Harry. You still saw the charm. The cheeky smile. That same guy from the early days. Just… shinier.
The same goes for your emails.
Yes, change the look. Try new templates. Play with different tones. But don’t lose what makes you you. Your brand voice should still shine through. Just… with some sparkle.
Maybe you’re playful. Maybe you’re direct. Keep that core, but add in some surprises. Maybe a fun GIF or a bold color. Mix it up, but stay you.
Lesson #3: Embrace Boldness
Harry doesn’t do subtle anymore.
One day, it’s a suit covered in giant polka dots. The next, he’s wearing a dress on a magazine cover. He’s bold, and people love him for it.
Your emails? They can stand to be bolder, too.
Want to try a bright color scheme? Go for it. Thinking about testing out a fun, edgy tone? Do it. Make your rebrand stand out. Be a little daring.
Because here’s the thing:
People notice bold. They ignore boring.
Lesson #4: Don’t Forget the Details
Harry’s style isn’t just about the big, showy outfits. It’s the little things, too. Like the rings, the nail polish, or that perfectly messy hair.
It’s all in the details.
Same with your email rebrand.
Don’t just slap a new logo on it and call it a day. Think about the little touches. Maybe a new font. Cleaner formatting. A killer call-to-action button. These small tweaks can make a big difference in how polished and professional your emails look.
So, when you rebrand, think: What would Harry do?
Lesson #5: Keep Evolving
Harry’s style didn’t stop at one look. He keeps changing. And that’s what keeps him interesting.
Your emails should do the same.
Once you’ve rebranded, don’t stop there. Keep testing. Keep evolving. Watch what your audience loves and tweak things accordingly. Keep it fresh, fun, and on point.
Because, like Harry, the key to staying relevant is always staying ahead of the game.
So, What’s the Takeaway?
Harry Styles didn’t stick to one look, and your email style shouldn’t either. Shake things up. Be bold. Stay true to who you are, but don’t be afraid to throw on some sequins and try something new.
Because when it comes to emails—just like with fashion—evolution is key.
And who knows? You might just end up being the Harry Styles of the inbox.
Feathers optional.
If Cinderella’s slipper fit perfectly, why did it fall off?,
Daniel Matievich