Let’s be real for a second. Email marketing? Yeah, it might sound like something from 2003. But here’s the kicker—it works. Like, really works. Especially if you know how to make it fun. Because, let’s face it, nobody needs another email that feels like a robot trying to sell them socks. “But Isn’t Email Dead?” … Read more
Alright, folks, gather ’round! Let’s talk about the secret sauce behind a killer email launch campaign. You think you can just slap together a few emails and call it a day? Ha! Nice try. Pulling off a successful product launch is more like orchestrating a symphony of email magic. So, what really goes into it? … Read more
So, you’re gearing up to launch your product, huh? You’ve got the emails prepped, the sales page locked, and a countdown timer that’s probably giving you anxiety. But let’s be real—if your subject line is a snooze fest, no one’s opening your email. And if nobody opens it? Well, your launch might as well be … Read more
Let’s talk about Seinfeld emails. Weird name for an email, right? Kramer Seinfeld GIFfrom Kramer GIFs If you’re thinking about the TV show Seinfeld, you’re on the right track. The show was famously “about nothing.” It was just random, everyday stuff. And yet, people loved it. Now, imagine writing emails like that. You don’t have … Read more
Alright, here’s the deal: if you want people to actually read your emails, you’ve gotta make ‘em fun. And not just “fun” like a cat video… but fun like you’re sharing a secret with a friend. It’s all about storytelling. Here’s one way I do it—yes, one of many, but this one works. Really well. … Read more
People hate being sold to. I mean, hate it. But here’s the catch: they love to buy. Like, they’ll hit “add to cart” faster than you can blink if you play your cards right. So, how do you get people to open your emails, read through ‘em, and hit “buy now” without making them feel … Read more
Ever stumbled upon a $20 bill on the sidewalk? Thrilling, right? Imagine that rush. Now, why don’t we find more of these treasures, and what does it have to do with your emails? Well, think of each $20 as an opportunity, just lying there, unseen by hundreds before someone spots it. Much like opportunities in … Read more
Did you notice how a change of scenery boosts your mood? Suddenly, you’re the life of the party, bursting with zest. It’s like being in a new city flips a switch inside us. But why wait for a trip to feel that buzz? This phenomenon isn’t just about relaxation. It’s about breaking from the familiar. … Read more
Curious why some emails hook you so hard you can’t help but read every word? It’s like they’ve got a secret life, and you’re just along for the ride! Just like humans, every email has a personality, a purpose, and a journey. Imagine your email inbox as a bustling city. Each email is a person … Read more
Feeling like the day needs a few extra hours? It’s a common trap! We hustle, juggle, and somehow, the to-do list still grows. What if I told you there’s a way out of this madness? Not with magic, but with method So, I learned to make every second count. It’s not about hustling non-stop. It’s … Read more
Have you had one of those days where everything goes sideways? Just when you think you’ve got all your ducks in a row, along comes something that sends them waddling off course. It’s kind of like a weird TV show, where just before the commercial break, something completely unexpected flips the script! Take email marketing, … Read more
David Ogilvy is a legend in advertising. One of his standout campaigns? “The man in the Hathaway shirt.” And it’s a classic for a reason. Let’s explore why this ad is a classic and what we can learn from it. The Eye Patch: A Curious Hook Imagine this: a suave man in a crisp Hathaway … Read more
You try throwing a killer bash, and it flips on you, right? It was supposed to be just another lively house party. The kind where the punch bowl never empties, and strangers become fast friends. I’m talking about a room so electric, you can feel the buzz pound in your veins. Instead, what I got … Read more
They are everywhere these days. And have been for over a decade. They pop up on social media, in texts, and even in our emails. But why? Because they make us laugh! And guess what? You can use that same energy in your email copy to boost your engagement and conversions. Let’s dive into how … Read more
Found an old comic book lately? Imagine it being worth a fortune. Thoughts like that make attics exciting, right? Yeah, sometimes the most everyday things hold the biggest surprises. Take emails, for instance. They’re just digital letters, right? Quick hellos and updates. But, dig a little deeper, and there’s gold in those pixels. I’m talking … Read more
Ever struggled to resist a juicy secret? That’s your brain, choosing the path of least resistance. This concept isn’t just quirky psychology—it’s your golden ticket in email marketing. Consider Daniel Kahneman’s idea in his iconic book, “Thinking, Fast and Slow.” When I first read it I wanted to throw it across the room. It’s a … Read more
Let’s talk about Harry Styles. This guy? He’s gone from boy-band cutie to full-blown fashion icon. Feathers. Sequins. Dresses. Suits. He wears anything and makes it work. But here’s the real magic: Harry didn’t get stuck in one look. He evolved. And that’s something your email style can learn from. Lesson #1: Don’t Be Afraid … Read more
Seen Taylor Swift anywhere lately? Well… she’s everywhere. And now… she’s in the NFL? Yep, you’ve seen it. Taylor Swift’s been popping up at NFL games, hanging out with Travis Kelce. Swifties losing their minds. NFL fans scratching their heads. It’s like two worlds colliding. But here’s the real question: What can Taylor Swift and … Read more
Sitting on a gold mine but watching the sunset? That’s exactly what it’s like when online store owners ignore their email lists. It’s like having a winning lottery ticket and never cashing it in! Seriously, what’s up with that? Imagine spending hours fishing only to throw the biggest catch back in the water. Sounds absurd, … Read more
Let’s cut to the chase. Email marketing is a powerhouse. But here’s the shocking part: most businesses aren’t using it to its full potential. The Numbers Don’t Lie Recent studies reveal that about 80% of small businesses aren’t fully leveraging email marketing. Can you believe that? It’s almost criminal. Why Are They Missing Out? So, … Read more