Goo-roos in Sheep Clothing (And Why They’re Messing Up Your Emails)

Let’s talk about goo-roos.

You know, those “gurus” who pop up out of nowhere, flashing their fancy cars and telling you they’ve got the secret to making money while you sleep.

Sounds great, right? But here’s the kicker: most of them are full of it.

These are the folks who say, “Just send this one-size-fits-all email and watch the cash roll in!” Spoiler alert: It won’t.


The Sheep’s Clothing

These goo-roos have a knack for making everything sound super complicated.

They’ll toss around terms like “conversion funnels” and “multi-channel strategies” to make you feel small and clueless. But here’s the real deal: good email copy doesn’t need all that mumbo jumbo.

You know what you really need? Authenticity. Real connections. A personality that shines through your words.


The Damage They Do

These guys can really mess with your head.

You start thinking, “Maybe I should sound more like them.” So you slap together some cookie-cutter email that sounds about as exciting as a wet sock.

Guess what? Readers can smell that fakeness from a mile away.

When you send out bland, generic emails, you’re not just boring them. You’re pushing them right into the arms of the “unsubscribe” button.


Why You Don’t Need the Goo-roos

Here’s the reality check: you don’t need some guru to tell you how to write killer emails.

The best email copywriters are just regular folks who figured out that it’s all about real talk. They know that:

  1. People love stories.
    You want to grab attention? Share a story. Make it relatable. It’s way better than a dull sales pitch.
  2. Be yourself.
    Forget the jargon and the phony personas. Talk to your audience like you’d talk to your friends. Keep it simple and straightforward.
  3. Solve their problems.
    Focus on what your readers need. Help them with something. Make their lives easier. That’s what they care about.
  4. Test and tweak.
    Don’t just send out the same old email and hope for the best. Experiment! See what works. Change things up. You’re always learning and improving.

The Bottom Line

So next time you find yourself scrolling through another guru’s flashy ads, remember this: you don’t need them to succeed.

Trust your gut. Write like you mean it. And don’t be afraid to show your true self. Because when you connect with people on a real level? That’s when the magic happens.

Goo-roos in sheep clothing? Nah, thanks. You’ve got this on your own.

Now, go write some killer emails!

Kickin’ tires & lightin’ fires,
Daniel Matievich