Sitting on a gold mine but watching the sunset?
That’s exactly what it’s like when online store owners ignore their email lists.
It’s like having a winning lottery ticket and never cashing it in!
Seriously, what’s up with that?
Imagine spending hours fishing only to throw the biggest catch back in the water.
Sounds absurd, right?
Yet, so many do it with their customer emails.
They’ve all got these massive lists, packed with potential, and they just let them gather dust.
Look, I get it. Email marketing might seem like old school, or maybe it’s just daunting…
But here’s a truth bomb – your email list is a treasure trove!
It’s your direct line to your audience’s inbox, that sacred space where no algorithm can push you down the feed.
Now, sending daily emails? Sure, it can feel like you’re being a nag.
But what if you were that one cool friend who drops in with something fun, useful or exciting?
That changes the game.
Let’s make this super simple. What if, instead of spamming, you’re sharing?
Not just bombarding with promotions, but actual engaging stories, tips, and maybe the occasional, unmissable offer.
That’s not annoying. That’s adding value.
Every ignored email list is a missed connection.
Each email you don’t send is a conversation you’re not having.
A connection you’re not making.
A sale you’re not closing.
Shift the perspective. You’re not ‘bothering’ people, You’re providing insights, solutions, and opportunities they wouldn’t have otherwise.
You’re helping them discover products they’ll love or benefits they need.
And let’s not forget, you’re also growing your business one click at a time.
Don’t just own a list, harness its power.
It’s not just about the email, it’s about crafting messages that speak directly to your customer’s desires and needs.
Still feeling overwhelmed by the idea?
Cheers,
Daniel “Connecting People” Matievich