People hate being sold to. I mean, hate it. But here’s the catch: they love to buy. Like, they’ll hit “add to cart” faster than you can blink if you play your cards right. So, how do you get people to open your emails, read through ‘em, and hit “buy now” without making them feel … Read more
Picture this. You’re walking into a high-end restaurant. You sit down, scan the menu, and there it is—$500 for a steak. Five. Hundred. Bucks. Your eyes bug out of your head, and you think, “Who in their right mind pays that for a piece of meat?” But then you keep reading, and you spot a … Read more
Let me tell you something about Joe Karbo. This dude sold 3 million books. No Amazon. No fancy publishers. Just one ad. One. The book? “The Lazy Man’s Way to Riches.” Sounds too good to be true, right? It wasn’t. Because the book didn’t teach a “lazy way” to get rich. Nope. It was all … Read more
Has the online world become a screaming bazaar? It sometimes feels like we’re in a digital circus. Bright colors, flashy GIFs, bombastic headlines… chaos! But here’s a curveball—simplicity can be your secret weapon. Take this website, for example. You might see a sparse design—dodger blue headlines, some plain text, maybe an occasional image. Pretty subdued, … Read more
Let’s talk about Harry Styles. This guy? He’s gone from boy-band cutie to full-blown fashion icon. Feathers. Sequins. Dresses. Suits. He wears anything and makes it work. But here’s the real magic: Harry didn’t get stuck in one look. He evolved. And that’s something your email style can learn from. Lesson #1: Don’t Be Afraid … Read more
Wanna know a secret? The fastest way to become a better writer is by copying other writers. Sounds weird, right? But it’s true. And I learned it from the man himself—Gary Halbert. You see, Gary wasn’t just a genius copywriter. He had this trick up his sleeve. A trick that turns regular writers into great … Read more
Okay, let’s talk about Netflix for a sec. You know that feeling when you’re halfway through a series, and you’re thinking “all right, that’s enough for tonight,” and it hits you with a cliffhanger? You’re on the edge of your seat, like, “What just happened?!” You can’t help it—you click “Next Episode” faster than you … Read more
Subject lines. They’re like the bouncers of your email. You either get past them… or you’re stuck outside. And in 2024? The rules have changed. People aren’t falling for the same old tricks anymore. So, let’s talk about what gets you through the door—and what doesn’t. 1. Shorter Is Better You ever open an email … Read more
You ever read something and halfway through think, “Wait, am I being sold to right now?” That’s Eugene Schwartz for ya. This guy didn’t just write ads. He got inside your head. And his secret weapon? Something called “interweaving.” Sounds fancy, but it’s really just the art of mixing four things: promise, logic, emotion, and … Read more
You know those emails you just have to open? The ones that suck you in, make you want to click, buy, or just stick around till the end? Yeah. Gary Halbert is why. This guy was a legend. One of the greatest copywriters of all time. The king of persuasion. And lucky for us, he’s … Read more
Urgency sells. But it’s also where things can get tricky. You’ve seen those emails, right? The ones that scream “LAST CHANCE!!” with 17 exclamation marks. Yeah, they feel gross. Pushy. Kinda sleazy. So, how do you use urgency without making people roll their eyes or hit the unsubscribe button? Let’s talk about it. Why Urgency … Read more
If you’re a freelancer, you don’t have a big marketing budget. That’s cool. You don’t need one. There are tons of free tools out there that can do everything you need, from building your email list to sending out killer campaigns. And the best part? They’re all free. Let’s dive into the must-have tools every … Read more