Alright, folks, gather ’round! Let’s talk about the secret sauce behind a killer email launch campaign. You think you can just slap together a few emails and call it a day? Ha! Nice try. Pulling off a successful product launch is more like orchestrating a symphony of email magic. So, what really goes into it? … Read more
So, you’re gearing up to launch your product, huh? You’ve got the emails prepped, the sales page locked, and a countdown timer that’s probably giving you anxiety. But let’s be real—if your subject line is a snooze fest, no one’s opening your email. And if nobody opens it? Well, your launch might as well be … Read more
Let’s talk about Seinfeld emails. Weird name for an email, right? Kramer Seinfeld GIFfrom Kramer GIFs If you’re thinking about the TV show Seinfeld, you’re on the right track. The show was famously “about nothing.” It was just random, everyday stuff. And yet, people loved it. Now, imagine writing emails like that. You don’t have … Read more
Alright, here’s the deal: if you want people to actually read your emails, you’ve gotta make ‘em fun. And not just “fun” like a cat video… but fun like you’re sharing a secret with a friend. It’s all about storytelling. Here’s one way I do it—yes, one of many, but this one works. Really well. … Read more
Ever stumbled upon a $20 bill on the sidewalk? Thrilling, right? Imagine that rush. Now, why don’t we find more of these treasures, and what does it have to do with your emails? Well, think of each $20 as an opportunity, just lying there, unseen by hundreds before someone spots it. Much like opportunities in … Read more
Feeling like the day needs a few extra hours? It’s a common trap! We hustle, juggle, and somehow, the to-do list still grows. What if I told you there’s a way out of this madness? Not with magic, but with method So, I learned to make every second count. It’s not about hustling non-stop. It’s … Read more
Let me tell you something about Joe Karbo. This dude sold 3 million books. No Amazon. No fancy publishers. Just one ad. One. The book? “The Lazy Man’s Way to Riches.” Sounds too good to be true, right? It wasn’t. Because the book didn’t teach a “lazy way” to get rich. Nope. It was all … Read more
Found an old comic book lately? Imagine it being worth a fortune. Thoughts like that make attics exciting, right? Yeah, sometimes the most everyday things hold the biggest surprises. Take emails, for instance. They’re just digital letters, right? Quick hellos and updates. But, dig a little deeper, and there’s gold in those pixels. I’m talking … Read more
So, ChatGPT is taking over the world, right? It’s in your newsfeed, on podcasts, even your grandma’s probably heard of it by now. People think it’s going to replace jobs—especially writing jobs like copywriting. But, here’s the thing: It won’t. At least, not if you know what you’re doing. Sure, AI is cool. It can … Read more
Let’s take a trip back in time. To the 1960s. Cars were big, flashy, and full of chrome. The American Dream was basically a giant Cadillac with fins. Then came a little German car. The Volkswagen Beetle. And one ad that changed everything. The ad? It was a picture of a VW Bug with one … Read more
Ever wanted to be an email superhero? No, you don’t need a cape or a bat signal. You just need to stop writing emails that make people fall asleep faster than Benadryl. And who better to learn from than the greats? I’m talking about the superheroes. You know, the ones who save the world in … Read more
There are a ton of copywriting formulas out there. But there’s one that’s been around forever. And it always seems to work. It’s called AIDA. No, not the opera. This is way more fun. It’s the OG copywriting formula that stands for: It’s like the cheat code for getting people to read your emails and … Read more
You ever read something and halfway through think, “Wait, am I being sold to right now?” That’s Eugene Schwartz for ya. This guy didn’t just write ads. He got inside your head. And his secret weapon? Something called “interweaving.” Sounds fancy, but it’s really just the art of mixing four things: promise, logic, emotion, and … Read more
Do you scratch your head wondering what magic email copywriters actually pull off? Picture this: every successful business you know shooting brilliant emails that just… click. They all have a secret weapon. Yep, that’s us — the humble email copywriters. Let’s cut through the fog. As an email copywriter, I take on the role of … Read more