David Ogilvy is a legend in advertising. One of his standout campaigns? “The man in the Hathaway shirt.” And it’s a classic for a reason. Let’s explore why this ad is a classic and what we can learn from it. The Eye Patch: A Curious Hook Imagine this: a suave man in a crisp Hathaway … Read more
Sometimes you spill coffee on your shirt. It happens. Just like a typo might pop up in your emails. It feels like tripping in public, doesn’t it? But here’s a reckless thought: maybe those typos are not the enemy. Think about it. The internet is crammed with polished, edited, and autocorrected sentences. It’s refreshing to … Read more
Remember Douglas Adams’ classic line, “So long and thanks for all the fish”? It’s a hilarious farewell to Earth by dolphins, showing us that sometimes, we must bid adieu to the old to make room for the spectacular new. That’s a lot like email marketing! You’d be surprised how often businesses cling to outdated emails, … Read more
They are everywhere these days. And have been for over a decade. They pop up on social media, in texts, and even in our emails. But why? Because they make us laugh! And guess what? You can use that same energy in your email copy to boost your engagement and conversions. Let’s dive into how … Read more
Ever struggled to resist a juicy secret? That’s your brain, choosing the path of least resistance. This concept isn’t just quirky psychology—it’s your golden ticket in email marketing. Consider Daniel Kahneman’s idea in his iconic book, “Thinking, Fast and Slow.” When I first read it I wanted to throw it across the room. It’s a … Read more
Alright, let’s get real for a second. Trailer Park Boys—ever heard of it? If you haven’t, you’re missing out on one of the greatest TV shows ever made. But here’s the kicker: it’s not just a show about three guys in a trailer park. Nope. It’s a treasure trove of lessons for email copywriting. Yeah, … Read more
Wanna know a secret? The fastest way to become a better writer is by copying other writers. Sounds weird, right? But it’s true. And I learned it from the man himself—Gary Halbert. You see, Gary wasn’t just a genius copywriter. He had this trick up his sleeve. A trick that turns regular writers into great … Read more
Hey there! Let’s talk about something super important… … your emails? Are they a snooze-fest? Or are they lit? If you want to connect with a younger audience, it’s time to spice things up. Using fun language and slang can make your emails pop! Let’s dive in. Why Slang Matters First off, why should you … Read more
Ever wanted to be an email superhero? No, you don’t need a cape or a bat signal. You just need to stop writing emails that make people fall asleep faster than Benadryl. And who better to learn from than the greats? I’m talking about the superheroes. You know, the ones who save the world in … Read more
I’ll say it again: People love a good story. But you know what they love even more? A nightmare story. Yeah. The kind that makes you sweat a little. The kind that makes you think, “Oh man, I do not want that to happen to me.” Ever notice how disaster movies make millions? People can’t … Read more
You know those emails you just have to open? The ones that suck you in, make you want to click, buy, or just stick around till the end? Yeah. Gary Halbert is why. This guy was a legend. One of the greatest copywriters of all time. The king of persuasion. And lucky for us, he’s … Read more
Urgency sells. But it’s also where things can get tricky. You’ve seen those emails, right? The ones that scream “LAST CHANCE!!” with 17 exclamation marks. Yeah, they feel gross. Pushy. Kinda sleazy. So, how do you use urgency without making people roll their eyes or hit the unsubscribe button? Let’s talk about it. Why Urgency … Read more
Subject lines are the gatekeepers of your emails. You could write the best email ever, but if your subject line sucks? No one’s opening it. Game over. The subject line is like a movie trailer. It’s gotta be exciting enough to make people want to see the whole thing. If it’s boring, confusing, or looks … Read more
Storytelling in email marketing is like the secret sauce. It’s what makes people stop scrolling. Lean in. And listen. Without it? Your email is just another “buy my stuff” sales pitch. Another snooze-fest in their inbox. But if you can tell a good story? You hook them. You make them want to read. And that’s … Read more
Ever been so hooked on a book you forgot to eat? That’s Jack Reacher for you. Simple sentences, fast action. It pulls you right in, doesn’t it? And once you start, good luck stopping. Lee Child’s genius? He knows our brains crave certain things. Quick pacing, mysterious characters, and situations that get your heart pounding. … Read more
You’d think reading a book once is enough, right? Well, not “Breakthrough Advertising.” Each read brought fresh insights, like finding a new secret pathway in your favorite video game. Who knew words could do that? This book is a treasure trove, my friends. Digging deep into Eugene Schwartz’s brain, I’ve uncovered what makes people tick … Read more
Ever wonder how top brands get endless love in their inbox? I’ll spill the secrets today! So, you’ve got the best product around, but the emails fall flat every time? It’s like throwing a killer party and forgetting to invite guests. Let’s fix that, shall we? First thing’s first: leverage your USP. It’s your product’s … Read more
Why do some tunes stick in your head? Take Eminem, for instance. His beats aren’t just catchy, they tell a story. Each song, like ‘Lose Yourself’, has layers that deliver more than just a good vibe. They communicate powerfully. It’s a bit like why I focus on certain parts of email marketing. Much like how … Read more
You know that feeling when a disaster’s unfolding in slow motion, and you’re just sitting there, popcorn in hand, like, “Well, this should be fun”? That’s “The Office” moment when Michael Scott declares bankruptcy. The Office Micheal Scott GIFfrom The Office GIFs Loudly. As if shouting it down the halls will sort his woes. Spoiler: … Read more
Thought about beating the competition with a compliment so smooth it leaves ‘em questioning their life choices? Sounds like a bit of voodoo, right? Well, sometimes, a little charm does better than brute force. Here’s the deal: everyone expects you to bash the other players in your field. But imagine flipping the script. Picture this—it’s … Read more