Let’s be real for a second. Email marketing? Yeah, it might sound like something from 2003. But here’s the kicker—it works. Like, really works. Especially if you know how to make it fun. Because, let’s face it, nobody needs another email that feels like a robot trying to sell them socks. “But Isn’t Email Dead?” … Read more
Alright, let’s talk about something super important in the world of marketing—your brand voice. What is it, you ask? Well, it’s the personality and tone that comes through in everything you say. Imagine if your brand were a person. How would they speak? Would they be formal and serious, or casual and funny? That’s your … Read more
Alright, folks, gather ’round! Let’s talk about the secret sauce behind a killer email launch campaign. You think you can just slap together a few emails and call it a day? Ha! Nice try. Pulling off a successful product launch is more like orchestrating a symphony of email magic. So, what really goes into it? … Read more
So, you’re gearing up to launch your product, huh? You’ve got the emails prepped, the sales page locked, and a countdown timer that’s probably giving you anxiety. But let’s be real—if your subject line is a snooze fest, no one’s opening your email. And if nobody opens it? Well, your launch might as well be … Read more
Let’s talk about Seinfeld emails. Weird name for an email, right? Kramer Seinfeld GIFfrom Kramer GIFs If you’re thinking about the TV show Seinfeld, you’re on the right track. The show was famously “about nothing.” It was just random, everyday stuff. And yet, people loved it. Now, imagine writing emails like that. You don’t have … Read more
Alright, here’s the deal: if you want people to actually read your emails, you’ve gotta make ‘em fun. And not just “fun” like a cat video… but fun like you’re sharing a secret with a friend. It’s all about storytelling. Here’s one way I do it—yes, one of many, but this one works. Really well. … Read more
People hate being sold to. I mean, hate it. But here’s the catch: they love to buy. Like, they’ll hit “add to cart” faster than you can blink if you play your cards right. So, how do you get people to open your emails, read through ‘em, and hit “buy now” without making them feel … Read more
Ever stumbled upon a $20 bill on the sidewalk? Thrilling, right? Imagine that rush. Now, why don’t we find more of these treasures, and what does it have to do with your emails? Well, think of each $20 as an opportunity, just lying there, unseen by hundreds before someone spots it. Much like opportunities in … Read more
Did you notice how a change of scenery boosts your mood? Suddenly, you’re the life of the party, bursting with zest. It’s like being in a new city flips a switch inside us. But why wait for a trip to feel that buzz? This phenomenon isn’t just about relaxation. It’s about breaking from the familiar. … Read more
Curious why some emails hook you so hard you can’t help but read every word? It’s like they’ve got a secret life, and you’re just along for the ride! Just like humans, every email has a personality, a purpose, and a journey. Imagine your email inbox as a bustling city. Each email is a person … Read more
Feeling like the day needs a few extra hours? It’s a common trap! We hustle, juggle, and somehow, the to-do list still grows. What if I told you there’s a way out of this madness? Not with magic, but with method So, I learned to make every second count. It’s not about hustling non-stop. It’s … Read more
Picture this. You’re walking into a high-end restaurant. You sit down, scan the menu, and there it is—$500 for a steak. Five. Hundred. Bucks. Your eyes bug out of your head, and you think, “Who in their right mind pays that for a piece of meat?” But then you keep reading, and you spot a … Read more
In a world bursting at the seams with offers, everyone wears a cloak of skepticism. It makes sense, right? With just a click, you’re bombarded by the best, the biggest, the most ‘amazing’ gadgets and gizmos. But let me ask you… how often does reality match up to those flashy ads? Take it from me, … Read more
Have you had one of those days where everything goes sideways? Just when you think you’ve got all your ducks in a row, along comes something that sends them waddling off course. It’s kind of like a weird TV show, where just before the commercial break, something completely unexpected flips the script! Take email marketing, … Read more
David Ogilvy is a legend in advertising. One of his standout campaigns? “The man in the Hathaway shirt.” And it’s a classic for a reason. Let’s explore why this ad is a classic and what we can learn from it. The Eye Patch: A Curious Hook Imagine this: a suave man in a crisp Hathaway … Read more
Let me tell you something about Joe Karbo. This dude sold 3 million books. No Amazon. No fancy publishers. Just one ad. One. The book? “The Lazy Man’s Way to Riches.” Sounds too good to be true, right? It wasn’t. Because the book didn’t teach a “lazy way” to get rich. Nope. It was all … Read more
Sometimes you spill coffee on your shirt. It happens. Just like a typo might pop up in your emails. It feels like tripping in public, doesn’t it? But here’s a reckless thought: maybe those typos are not the enemy. Think about it. The internet is crammed with polished, edited, and autocorrected sentences. It’s refreshing to … Read more
You try throwing a killer bash, and it flips on you, right? It was supposed to be just another lively house party. The kind where the punch bowl never empties, and strangers become fast friends. I’m talking about a room so electric, you can feel the buzz pound in your veins. Instead, what I got … Read more
Remember Douglas Adams’ classic line, “So long and thanks for all the fish”? It’s a hilarious farewell to Earth by dolphins, showing us that sometimes, we must bid adieu to the old to make room for the spectacular new. That’s a lot like email marketing! You’d be surprised how often businesses cling to outdated emails, … Read more
They are everywhere these days. And have been for over a decade. They pop up on social media, in texts, and even in our emails. But why? Because they make us laugh! And guess what? You can use that same energy in your email copy to boost your engagement and conversions. Let’s dive into how … Read more