Seen Taylor Swift anywhere lately?
Well… she’s everywhere.
And now… she’s in the NFL?
Yep, you’ve seen it. Taylor Swift’s been popping up at NFL games, hanging out with Travis Kelce. Swifties losing their minds. NFL fans scratching their heads. It’s like two worlds colliding. But here’s the real question:
What can Taylor Swift and her sudden NFL takeover teach you about email subject lines?
A lot, actually.
Lesson #1: Get Their Attention Fast
Taylor Swift shows up at an NFL game and everyone is talking about it. News outlets. Twitter (or X, whatever you wanna call it). People who’ve never watched a game in their life are suddenly interested in football.
Why?
Because it’s unexpected.
And that’s the first lesson: your subject line has to grab attention fast. Like, really fast. If your reader scrolls past without even a glance, you’ve lost them.
So, be bold. Be surprising. Throw something out there that makes people stop and say, “Wait, what?”
Just like Taylor in the NFL.
Lesson #2: Tap Into Curiosity
Let’s be real.
Half of the people watching Taylor at these games have no clue about football. But they’re still watching. Why? Because they’re curious. They wanna know, “What’s she doing there? Is she really dating Travis? What’s next?”
Your subject lines should spark the same curiosity.
Make people wonder what’s inside your email. Don’t give everything away. Tease it. Make them think, “I need to open this and find out more.”
Here’s an example: “Why Taylor Swift Was the Best Thing to Happen to the NFL…”
See what I did there?
You wanna know why, right?
That’s curiosity. And it gets clicks.
Lesson #3: Be Everywhere
Taylor Swift didn’t just show up once at an NFL game. No, no. She’s there multiple times. Cameras zoom in on her. Social media explodes. People keep talking about it.
She’s everywhere.
And your subject lines? They need to be like that too.
Not in a spammy way. But in a way that makes your readers look forward to your emails. Make them memorable. Make them consistent. So when your name pops up in their inbox, they already wanna click.
Because they know it’s gonna be good.
Lesson #4: Connect to the Moment
Taylor didn’t just randomly show up at a knitting club. No. She showed up at the NFL—one of the biggest stages in the world. It’s relevant. It’s happening now. And it’s got people talking.
Same goes for your subject lines.
Tie them into what’s happening right now. Pop culture. Current events. Something your readers already care about.
Example: “Taylor Swift’s Secret to NFL Success (and How It Helps Your Inbox).”
See? It’s timely. It’s fresh. And it connects with what’s buzzing.
Lesson #5: Make People Feel Something
Whether you love her or hate her, Taylor Swift makes people feel. They’re invested. They have opinions. They’re excited or annoyed. But they’re not bored.
Your subject lines should do the same.
Make your readers feel something. Excitement. Curiosity. Even a little FOMO (fear of missing out). Get them emotionally involved, and they’ll click.
Simple as that.
So, What’s the Takeaway?
Taylor Swift is crushing it, even at the NFL. And if you want your emails to crush it too, learn from her playbook.
Grab attention. Stir curiosity. Be consistent. Tie into what’s happening now. And most importantly, make people feel something.
Because at the end of the day?
It’s not just about subject lines. It’s about getting people excited to open your email.
That’s how you win the inbox. Just like Taylor wins… well… everything.
Please pick up milk on the way home,
Daniel Matievich