Alright, let’s get real for a second.
Trailer Park Boys—ever heard of it?
If you haven’t, you’re missing out on one of the greatest TV shows ever made.
But here’s the kicker: it’s not just a show about three guys in a trailer park. Nope. It’s a treasure trove of lessons for email copywriting.
Yeah, you heard me right.
The Humor Factor
First off, humor.
Ricky, Julian, and Bubbles are hilarious. They don’t try to be funny—they just are. That’s your first lesson.
When you write emails, make people laugh. It’s like magic. If you can get them chuckling, you’ve already captured their attention.
Email is boring, folks. Spice it up! A little humor goes a long way.
Relatable Characters
Next up, let’s talk about characters.
These guys are a mess, but we all know someone like them. That’s why we love them. They’re real. They’re flawed. Just like us.
When you’re writing emails, be relatable. Share your struggles, your wins, your “What was I thinking?” moments. Make your audience feel something.
If they can see themselves in you, they’re way more likely to buy what you’re selling.
Crazy Schemes
Now, let’s get to the schemes.
Ricky and Julian are always coming up with wild plans—most of which are completely ridiculous. But you know what? They keep trying.
That’s the beauty of it. In email copywriting, you’ve got to be willing to experiment. Test out different subject lines. Try various angles.
Some will bomb. Some will hit. But that’s how you learn. Just like those guys hustling for cash, you’ve got to hustle for your audience’s attention.
Storytelling 101
And don’t forget storytelling.
Every episode of Trailer Park Boys has a plot. There’s a problem, a twist, and a resolution. Your emails should follow that same blueprint.
Start with a hook. Something that grabs them right away. Dive into the story, and make it personal. Then wrap it up with a killer call to action.
Take your readers on a ride, folks. Make them want to know what happens next.
Keep It Simple, Stupid
Here’s the last nugget of wisdom: keep it simple.
Trailer Park Boys isn’t complicated. It’s straightforward, and that’s what makes it great.
Your emails should be the same. Skip the jargon and fancy words. Write like you talk. Use short sentences. Your readers will thank you for it. They want to get to the point and fast.
Final Thoughts
So, what’s the takeaway here?
If you want to step up your email game, channel your inner Ricky, Julian, and Bubbles.
Use humor.
Be relatable.
Keep it simple.
And don’t be afraid to take risks.
Watch your open rates skyrocket and your click-through rates soar.
Now, go binge-watch Trailer Park Boys for inspiration (and FUN).
Then get back to writing killer emails. You’ve got this!
Love, peace & chicken grease,
Daniel Matievich