Alright, let’s talk about the perfect email design.
You know, the kind that makes people actually stop scrolling, open it, read it, and—get this—click on it.
Sounds like a dream, right?
But it’s not. It’s totally doable, once you crack the code.
Lucky for you, I’m handing over the cheat sheet.
1. Subject Line: The Gatekeeper
This is it. The one thing that decides if your email will be read or ignored forever.
Think of your subject line as the bouncer at the club. If it’s boring or vague, no one’s getting in. You want to be bold. Be intriguing. Get them curious.
Something like, “You need this. Like, now.” Or, “This secret saves you time.”
Short. Punchy. Impossible to ignore.
2. Preheader: The Backup Dancer
You know that little line that shows up next to or under the subject? That’s your preheader. It’s like the backup dancer for your subject line. Not the star, but still important.
Don’t waste it with something lame like, “Can’t read this email? Click here.” (Yawn.) Use it to add more curiosity.
Example: “Trust me, this is worth 60 seconds of your time.”
See? Now they’re in.
3. Opening Line: Hook ‘Em Fast
You’ve got them to open your email. Good job! But don’t pat yourself on the back just yet.
Now, you’ve got about 3 seconds to keep them reading. Your opening line needs to hook them. It can be something funny, shocking, or relatable.
“Ever feel like everyone’s lying to you? Yeah, me too.” Or, “This isn’t another boring email. I swear.”
Boom. Hooked.
4. Body Copy: The Meat and Potatoes
This is where you deliver the goods. But remember, nobody likes reading walls of text. Especially not in their inbox.
Keep it short. Keep it skimmable. Break it up with bullet points, bold text, whatever makes it easy on the eyes.
And for the love of all things holy, make it about them. What do they care about? Why should they keep reading? Tell them how your product or service makes their life easier, faster, better.
5. Call to Action: The Big Ask
You’re not writing emails just to say “hi.” You want them to do something.
Your CTA (call to action) should be clear, direct, and easy to find. Don’t make them search for it.
Try: “Click here to get 50% off today” or “Book your free demo now.” You want them to take action, not guess what to do next.
Oh, and don’t be shy. Ask for the click. Be bold about it. They’ll appreciate it.
6. P.S.: The Sneaky Secret Weapon
Believe it or not, people love reading P.S. lines. Sometimes they skip the whole email just to see what’s at the bottom.
So, use it! Drop a bonus tip, a special offer, or just something fun to leave them smiling.
“P.S. Did I mention the sale ends tonight? Yeah, you might wanna hurry.”
Knowing is half the battle,
Daniel Matievich