Hey there! Let’s talk about something super important… … your emails? Are they a snooze-fest? Or are they lit? If you want to connect with a younger audience, it’s time to spice things up. Using fun language and slang can make your emails pop! Let’s dive in. Why Slang Matters First off, why should you … Read more
Okay, let’s talk about Netflix for a sec. You know that feeling when you’re halfway through a series, and you’re thinking “all right, that’s enough for tonight,” and it hits you with a cliffhanger? You’re on the edge of your seat, like, “What just happened?!” You can’t help it—you click “Next Episode” faster than you … Read more
Alright, let’s talk about the perfect email design. You know, the kind that makes people actually stop scrolling, open it, read it, and—get this—click on it. Sounds like a dream, right? But it’s not. It’s totally doable, once you crack the code. Lucky for you, I’m handing over the cheat sheet. 1. Subject Line: The … Read more
Let’s talk about goo-roos. You know, those “gurus” who pop up out of nowhere, flashing their fancy cars and telling you they’ve got the secret to making money while you sleep. Sounds great, right? But here’s the kicker: most of them are full of it. These are the folks who say, “Just send this one-size-fits-all … Read more
Subject lines. They’re like the bouncers of your email. You either get past them… or you’re stuck outside. And in 2024? The rules have changed. People aren’t falling for the same old tricks anymore. So, let’s talk about what gets you through the door—and what doesn’t. 1. Shorter Is Better You ever open an email … Read more
So, you spent hours writing the perfect email. You hit send. Then you wait. But crickets. It turns out, your email went straight to the spam folder. Sad, right? Let’s fix that. Getting your emails into the inbox (where they belong!) isn’t some kind of magic. There are simple things you can do to make … Read more
There are a ton of copywriting formulas out there. But there’s one that’s been around forever. And it always seems to work. It’s called AIDA. No, not the opera. This is way more fun. It’s the OG copywriting formula that stands for: It’s like the cheat code for getting people to read your emails and … Read more
You ever read something and halfway through think, “Wait, am I being sold to right now?” That’s Eugene Schwartz for ya. This guy didn’t just write ads. He got inside your head. And his secret weapon? Something called “interweaving.” Sounds fancy, but it’s really just the art of mixing four things: promise, logic, emotion, and … Read more
You know those emails you just have to open? The ones that suck you in, make you want to click, buy, or just stick around till the end? Yeah. Gary Halbert is why. This guy was a legend. One of the greatest copywriters of all time. The king of persuasion. And lucky for us, he’s … Read more
Subject lines are the gatekeepers of your emails. You could write the best email ever, but if your subject line sucks? No one’s opening it. Game over. The subject line is like a movie trailer. It’s gotta be exciting enough to make people want to see the whole thing. If it’s boring, confusing, or looks … Read more
Last Tuesday was chaos in a cup. Imagine juggling flaming torches but with less fire and more coffee spills. Ever had one of those days where everything goes wrong and right simultaneously? Yep, that was it for me. I woke up bleary-eyed, accidentally poured orange juice instead of milk into my cereal, and hustled off … Read more
Do your emails feel like they’re lost in space? You’re definitely not alone. Many businesses battle with emails that just don’t click. Now imagine transforming that. Picture your emails, buzzing with energy, eagerly awaited by your readers. That’s the magic you’re trying to bring. Let me walk you through it— Before, your emails might be … Read more
Your inbox might look like a graveyard of boredom. It’s just snores and sales pitches all the way down. Now, imagine an email so juicy, so engaging, you can’t help but click through. That’s the magic you must work every day. How do you do it? Imagine walking into your favorite coffee shop. The aroma, … Read more
Let’s get real: email marketing can either make you a ton of money, or it can be a giant waste of time. Most businesses get it wrong because they overcomplicate the hell out of it. Fancy funnels, 27-step automations, and spammy sales tactics—none of that is necessary. If you want to actually get email marketing … Read more
Let’s talk about email marketing for small businesses—specifically, why it’s the secret weapon nobody’s talking about. People love to hype up social media, PPC ads, and the latest shiny marketing trend. But emails? That’s where the real magic happens. First off, email gives you direct access to your audience. It’s like being invited into someone’s … Read more
Ever wonder how top brands get endless love in their inbox? I’ll spill the secrets today! So, you’ve got the best product around, but the emails fall flat every time? It’s like throwing a killer party and forgetting to invite guests. Let’s fix that, shall we? First thing’s first: leverage your USP. It’s your product’s … Read more
Can you guess LeBron James’ superpower? It’s not his physical prowess—though that helps. Nope, it’s his consistent effort to improve. Every game, every season, he’s evolving. Now, everyone loves a sports hero. But here’s the twist. Imagine applying LeBron’s principle in a different arena: your email marketing strategy. Just like LeBron adjusts his tactics for … Read more