Last Tuesday was chaos in a cup.
Imagine juggling flaming torches but with less fire and more coffee spills.
Ever had one of those days where everything goes wrong and right simultaneously? Yep, that was it for me.
I woke up bleary-eyed, accidentally poured orange juice instead of milk into my cereal, and hustled off without my phone.
Midway to going to grab some food for lunch, rain decided to join the party. No umbrella, of course.
The winning streak wasn’t over though. Got back home soaking wet. Started to work… and then internet crashed, leaving me and my laptop staring blankly at each other.
But amidst the unintended shower and digital silence, something cool happened…
I found a dusty, old notepad in my desk drawer. You know, the kind you buy with a plan to fill but usually forget?
I began scribbling…
Ideas for emails, crazy campaign thoughts, funny taglines—all pouring out faster than I could jot down.
That’s when I realized—sometimes, you need to unplug to connect.
We’re constantly online, swarmed by endless notifications. That little disconnection forced me to get creative, old-school style. It got me thinking about how we approach email marketing.
We live in an age where your inbox sees more action than most stadiums.
Businesses blast email after email, hoping something sticks.
But think about it—who do you remember most? Those who understand you or those who spam you into submission?
This awakening led me to refine how we tackle email campaigns. Instead of churning content mindlessly, why not tell a story? Create a conversation? Dive deep into who you’re speaking to. Craft messages that resonate, that kindle a real connection rather than just a transaction.
Opening dialogues, building relationships, and yes, sometimes sharing the comedic missteps that lead to unexpected enlightenment.
Don’t ever let your email looks just like another notification—it should be the highlight of the day.
Hoping your next coffee spills lead to great ideas,
Daniel “Inbox Storyteller” Matievich