Let’s be real for a second.
Email marketing? Yeah, it might sound like something from 2003. But here’s the kicker—it works.
Like, really works.
Especially if you know how to make it fun.
Because, let’s face it, nobody needs another email that feels like a robot trying to sell them socks.
“But Isn’t Email Dead?”
Nope. Not even close.
Look, I get it.
Social media is flashy.
TikTok, Instagram, Reels—everyone’s doing their dance moves and lip-syncs.
And yeah, it’s a great way to grab attention.
But when it comes to actually selling something?
When it’s time to get your customers to hit that “buy” button?
Email wins every time.
Because emails show up where people actually pay attention: their inbox. It’s like getting a little invite to their personal space.
You’re not just scrolling by like every other brand in their feed.
You’re right there, next to messages from their mom and that one guy who won’t stop forwarding them memes.
Why Most E-commerce Emails Fall Flat
Let’s talk about the elephant in the inbox.
Most emails? Yeah, they’re kinda… bland.
They’re filled with things like “20% OFF TODAY ONLY!” or “Check out our new collection!”
And that’s fine, but it’s kind of like showing up to a party and only talking about yourself.
You know what’s better?
Showing up with a story.
Showing up like, “Hey, here’s something cool you might like,” and making it feel like a chat instead of a sales pitch.
You don’t have to be a comedian or a novelist. Just talk like you would to a friend over coffee (or tequila, no judgment here).
The Magic of Good Email Copy
Now, you’ve probably heard stats like this before: every $1 spent on email marketing can bring back $42.
Yeah, it’s true. But only if your emails don’t make people fall asleep before they reach the second sentence.
The trick is making them want to open your emails.
Like, “Ooh, I wonder what they’ve got to say today.” Not, “Ugh, another promo from that brand I forgot I subscribed to.”
And the best way to do that? Keep it simple. Keep it human. Use short sentences. Drop a joke. Leave them a little curious.
It’s like when your favorite TV show ends on a cliffhanger—you have to watch the next episode. That’s how you want them to feel about your emails.
Here’s a Little Tip (But I’m Not Giving It All Away)
Want people to open your emails?
Make them curious. Seriously, it works wonders.
Don’t just say, “Check out our new lip balm.” Try something like, “Why is everyone freaking out about this lip balm?”
See? Feels different, right? It’s got that little nudge that makes people think, “Okay, what’s the deal?” And that’s when they click.
But I’m not giving away all my secrets here. You’ve got to have something left to learn, right?
So, Why Should You Care About All This?
Look, email isn’t just some checkbox on your marketing to-do list.
It’s your best shot at turning casual browsers into lifelong customers.
It’s not about being perfect. It’s about being interesting. Being yourself.
It’s about writing emails that people actually want to open, because they know it’s not just another sales pitch—they know it’s gonna be worth their time.
And when you get it right, you’ll see it. More opens. More clicks. More sales.
And suddenly, email goes from “just another channel” to the secret weapon you didn’t know you had.
So, yeah. If your emails aren’t doing what you want, don’t sweat it. Just start showing up like a real human in their inbox.
Tell a good story. Have a little fun with it. And watch how things start to change.
After all, who doesn’t like a good surprise in their inbox?
Make ‘em smile (and buy),
Daniel Matievich
P.S. Don’t want to mess with all this email stuff? I get it. You’ve got bigger things to focus on—like running your business and, you know, making money.
So, if you want emails that actually get people to open, read, and buy without you lifting a finger… well, you know where the “reply” button is.