There are a ton of copywriting formulas out there. But there’s one that’s been around forever. And it always seems to work. It’s called AIDA. No, not the opera. This is way more fun. It’s the OG copywriting formula that stands for: It’s like the cheat code for getting people to read your emails and … Read more
You ever read something and halfway through think, “Wait, am I being sold to right now?” That’s Eugene Schwartz for ya. This guy didn’t just write ads. He got inside your head. And his secret weapon? Something called “interweaving.” Sounds fancy, but it’s really just the art of mixing four things: promise, logic, emotion, and … Read more
You know those emails you just have to open? The ones that suck you in, make you want to click, buy, or just stick around till the end? Yeah. Gary Halbert is why. This guy was a legend. One of the greatest copywriters of all time. The king of persuasion. And lucky for us, he’s … Read more
Urgency sells. But it’s also where things can get tricky. You’ve seen those emails, right? The ones that scream “LAST CHANCE!!” with 17 exclamation marks. Yeah, they feel gross. Pushy. Kinda sleazy. So, how do you use urgency without making people roll their eyes or hit the unsubscribe button? Let’s talk about it. Why Urgency … Read more
If you’re a freelancer, you don’t have a big marketing budget. That’s cool. You don’t need one. There are tons of free tools out there that can do everything you need, from building your email list to sending out killer campaigns. And the best part? They’re all free. Let’s dive into the must-have tools every … Read more
Subject lines are the gatekeepers of your emails. You could write the best email ever, but if your subject line sucks? No one’s opening it. Game over. The subject line is like a movie trailer. It’s gotta be exciting enough to make people want to see the whole thing. If it’s boring, confusing, or looks … Read more
Storytelling in email marketing is like the secret sauce. It’s what makes people stop scrolling. Lean in. And listen. Without it? Your email is just another “buy my stuff” sales pitch. Another snooze-fest in their inbox. But if you can tell a good story? You hook them. You make them want to read. And that’s … Read more
Last Tuesday was chaos in a cup. Imagine juggling flaming torches but with less fire and more coffee spills. Ever had one of those days where everything goes wrong and right simultaneously? Yep, that was it for me. I woke up bleary-eyed, accidentally poured orange juice instead of milk into my cereal, and hustled off … Read more
Do your emails feel like they’re lost in space? You’re definitely not alone. Many businesses battle with emails that just don’t click. Now imagine transforming that. Picture your emails, buzzing with energy, eagerly awaited by your readers. That’s the magic you’re trying to bring. Let me walk you through it— Before, your emails might be … Read more
Your inbox might look like a graveyard of boredom. It’s just snores and sales pitches all the way down. Now, imagine an email so juicy, so engaging, you can’t help but click through. That’s the magic you must work every day. How do you do it? Imagine walking into your favorite coffee shop. The aroma, … Read more
Let’s get real: email marketing can either make you a ton of money, or it can be a giant waste of time. Most businesses get it wrong because they overcomplicate the hell out of it. Fancy funnels, 27-step automations, and spammy sales tactics—none of that is necessary. If you want to actually get email marketing … Read more
Let’s talk about email marketing for small businesses—specifically, why it’s the secret weapon nobody’s talking about. People love to hype up social media, PPC ads, and the latest shiny marketing trend. But emails? That’s where the real magic happens. First off, email gives you direct access to your audience. It’s like being invited into someone’s … Read more
Ever been so hooked on a book you forgot to eat? That’s Jack Reacher for you. Simple sentences, fast action. It pulls you right in, doesn’t it? And once you start, good luck stopping. Lee Child’s genius? He knows our brains crave certain things. Quick pacing, mysterious characters, and situations that get your heart pounding. … Read more
You’d think reading a book once is enough, right? Well, not “Breakthrough Advertising.” Each read brought fresh insights, like finding a new secret pathway in your favorite video game. Who knew words could do that? This book is a treasure trove, my friends. Digging deep into Eugene Schwartz’s brain, I’ve uncovered what makes people tick … Read more
Feeling like you’re swinging a sword in the dark? That’s email marketing without strategy. Now, imagine wielding that sword with the precision of a samurai. That’s what mastery looks like in the ancient text, “The Book of Five Rings” by Miyamoto Musashi. It’s all about perfecting your craft, understanding every move, every decision with clarity … Read more
Ever wonder how top brands get endless love in their inbox? I’ll spill the secrets today! So, you’ve got the best product around, but the emails fall flat every time? It’s like throwing a killer party and forgetting to invite guests. Let’s fix that, shall we? First thing’s first: leverage your USP. It’s your product’s … Read more
Why do some tunes stick in your head? Take Eminem, for instance. His beats aren’t just catchy, they tell a story. Each song, like ‘Lose Yourself’, has layers that deliver more than just a good vibe. They communicate powerfully. It’s a bit like why I focus on certain parts of email marketing. Much like how … Read more
Do you scratch your head wondering what magic email copywriters actually pull off? Picture this: every successful business you know shooting brilliant emails that just… click. They all have a secret weapon. Yep, that’s us — the humble email copywriters. Let’s cut through the fog. As an email copywriter, I take on the role of … Read more
Slicing your pizza into tidy, even pieces makes every bite just perfect, right? The same goes for email marketing. If your sales feel sluggish, maybe your email segmentation needs a nip and tuck. Think about it. You wouldn’t pitch a vegan leather jacket to a crowd wearing fur coats at a snow resort. So why … Read more
Can you guess LeBron James’ superpower? It’s not his physical prowess—though that helps. Nope, it’s his consistent effort to improve. Every game, every season, he’s evolving. Now, everyone loves a sports hero. But here’s the twist. Imagine applying LeBron’s principle in a different arena: your email marketing strategy. Just like LeBron adjusts his tactics for … Read more