Ever wanted to be an email superhero?
No, you don’t need a cape or a bat signal.
You just need to stop writing emails that make people fall asleep faster than Benadryl.
And who better to learn from than the greats?
I’m talking about the superheroes.
You know, the ones who save the world in 90 minutes and still look good doing it.
Let’s steal some of their powers (without getting sued by Marvel or DC).
1. Batman: Always Be Prepared (No, Seriously)
Here’s the deal—Batman doesn’t just waltz into a fight without a plan. He’s got gadgets, escape routes, and probably a five-year plan. You need that kind of prep when writing emails.
Before you hit “send,” know who you’re talking to. What keeps them up at night? Is it bills, their boss, or the fact that they have 1,237 unread emails? (Probably all three).
Your email should feel like Batman swooping in to save the day, not just another thing to delete.
2. Superman: Be Stupidly Clear
Superman doesn’t mince words. He doesn’t send a 5-paragraph text to Lois saying he’ll be there in 10. He just says, “I’m coming.” Boom. Done.
Your subject lines need the same superpower. Clear. Direct. No one’s got time to guess what you mean.
If your subject line reads like a riddle, guess where your email’s going? Yeah, Trashville, population: you.
3. Spider-Man: Relatable AF
Peter Parker’s broke. He’s got acne. And he’s probably still paying off student loans. That’s why people love him.
Your emails should feel like a friendly neighborhood Spider-Man swinging into their inbox. Be human. Crack a joke. Admit something embarrassing. Like, “This deal is so good I might get fired for sharing it… but YOLO.”
People want real. Real sells. Spandex doesn’t hurt, but real is better.
4. Iron Man: Confidence Is Key
Tony Stark walks into a room and people listen. Not because of the suit, but because he’s 100% sure he’s the smartest guy there (and also rich, but whatever).
When you write an email, you need that same swagger. Don’t tiptoe around the offer. Be bold. Tell them why they need this. Now.
“Iron Man doesn’t need this gadget, but you do. And here’s why…”
Confidence makes people click. Hesitation? Not so much.
5. Wonder Woman: Empathy Like a Boss
Wonder Woman isn’t just about smashing stuff. She listens. She understands. And she really, really cares.
When you write, show your reader that you get them. Like really get them. Know their pain, their struggles, their desperate search for a halfway decent pair of jeans. Then, slide in with the solution.
“Hey, I know shopping is the worst. So, we made it easy. Click here.”
Boom. Trust. Trust = sales.
6. The Flash: Speed Wins
The Flash? He’s fast. Your email should be, too. No one has time to read War and Peace in their inbox.
Keep it short. Simple. Skimmable. You want them to get it, act on it, and move on with their life.
Your call to action? Don’t make them think. Just tell them, “Click here now, before this deal disappears faster than my attention span.”
Be kind to your web-footed friends,
Daniel Matievich