Ever been so hooked on a book you forgot to eat?
That’s Jack Reacher for you.
Simple sentences, fast action. It pulls you right in, doesn’t it? And once you start, good luck stopping.
Lee Child’s genius? He knows our brains crave certain things. Quick pacing, mysterious characters, and situations that get your heart pounding. He dishes these out in spades. Now, why am I talking about thrillers in an email about marketing?
It’s all about engagement.
Just like Reacher keeps readers turning pages, great email copies keep customers clicking. Both are captivating by design. They use psychological triggers to keep you wanting more. They’re predictable enough to comfort, yet unpredictable enough to intrigue.
Imagine your emails having that Reacher charm. Each word propelling your readers closer to the ‘buy now’ button. Sounds good? It’s all about knowing your audience and serving them the content they can’t ignore. Think of your product as the hero of your story. It’s got qualities they need but don’t yet know.
Your job? Show them, thrill them, convince them.
For instance, take email marketing. It’s not about sending as many emails as possible. It’s about sending the right emails. Emails that feel personal, look appealing, and read like a fast-paced novel.
Next time you’re writing an email think about giving it the Jack Reacher effect. Less junk, more juice. Each email is a chapter that builds up to your ultimate goal—customer action.
Make your emails the ones they can’t wait to read.
Always building suspense,
Daniel “Driving Action” Matievich