Lemme guess…
Your welcome emails are the digital equivalent of a limp handshake.
You know, those sad little messages that just say “Thanks for signing up!” with all the enthusiasm of a sloth on sleeping pills.
Maybe you’ve even got one of those corporate zombies that goes something like:
“Thank you for subscribing to our newsletter. We value your patronage. Please whitelist our email address to ensure delivery of future communications.”
Yawn
Might as well just send them the text version of a Xanax.
Here’s the brutal truth – that first email is digital GOLD. It’s the exact moment when someone has actively chosen to let you into their sacred inbox space. They’re actually paying attention!
And what do most businesses do with this golden opportunity?
Waste it completely.
It’s like being handed the microphone at a stadium filled with people who specifically came to hear YOU speak… and then mumbling “thanks for coming” before awkwardly shuffling off stage.
The welcome email gets more eyeballs than practically any other message you’ll ever send. Open rates often hit 50-70% (compared to the average 20% for regular campaigns).
That’s not just an introduction – it’s your chance to make a killer first impression, set expectations, deliver immediate value, and yes… even make sales.
The businesses crushing it with email understand something fundamental: every touchpoint is an opportunity to deepen the relationship AND move people closer to buying.
Think of your welcome email like a first date. You wouldn’t just say “thanks for showing up” and then stare at your shoes, would you? You’d engage, entertain, and give them reasons to want a second date!
If your welcome emails aren’t actively working to convert subscribers into customers, you’re essentially leaving stacks of cash sitting on the floor.
Curiously yours,
Daniel “No more limp welcomes” Matievich